| A unified view with up-to-the-minute information that gives you everything you want to know about your customers -- now!
SFG's unique, true, real-time relational database puts you years ahead of all others in the fulfillment industry. Our team of visionary program developers recognized the marketing value of a relational database, and applied their talents to building SFG's powerful system that meets the needs of today's fulfillment and marketing professionals.
Only SFG unifies all of a customer's history in one real-time relational database. In a single comprehensive view you can access the entire activity history of an individual customer across all product lines. SFG's unified database tells you what you want to know about customers. On one screen you can see if they subscribe to several magazines, or if they are catalog buyers as well as magazine subscribers and the purchases they have made. And it's up-to-the-minute information.
Customer information in your database is available to you as soon as it is entered in the system. When subscribers make changes to their accounts, their record is updated immediately. You can forget weekly batch updating procedures. With SFG's database service, you always work with current data.
Click on the monitor screen to the left to see a sample of the extensive customer history SFG's customer service representatives have immediate single-point access to for information about subscriptions, continuity programs, product purchases and promotional inquiries. It's information that provides an immediate picture of the lifetime value of every customer.
Because it's easier to access and update, SFG's real-time, relational database provides significant savings and efficiencies to optimize your bottom-line performance.
You'll enjoy working with SFG's highly skilled, experienced and innovative programming staff. They do far more than manage your database. They know and understand every aspect of fulfillment from your perspective. In addition to meeting the demands of your ongoing requirements, they remain constantly alert for opportunities that can offer higher productivity.
Click here for an RFP form. Or for more information call (888) 685-2233, ext. 6223.
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